“Meatbags” NFT Campaign Aims to Blend Real-World Assets with Web3 Governance
A Solana-based NFT project called Dead Bruv is launching an ambitious—and slightly absurd—campaign to purchase a Cold War-era nuclear bunker in Rutland, England, by selling 100,000 NFTs starting April 21.
The project, best known for its narrative-driven Meatbags NFT series, is using the effort to inject humor and imagination back into Web3.
“This is about trying to make NFTs fun again,” said Dead Bruv’s pseudonymous co-founder, Robert, in an April 18 post on X.
Meatbags, grab your masks and your bug out bags. April 21, we’re kicking off #buythebunker—the weirdest crowdfunded property purchase on the internet ever 🧵 pic.twitter.com/WV0WPyYbva
— MEATBAGS (@mfmeatbags) April 19, 2025
$862K Goal to Secure Bunker Through Decentralized DAO
The property in question, listed by SDL Property Auctions, carries a guide price of £650,000 (~$862,000 USD) and is set for auction on April 24. Built in 1960 as a Cold War monitoring outpost and decommissioned in 1968, the site includes 1.4 acres of land and conversion approval for residential use.
The plan is to mint 100,000 NFTs priced at $14 each, while 10,000 tokens will be airdropped to existing Meatbags holders. NFT purchasers will gain access to the Billionaire Bunker Club DAO, a community-governed onchain collective tasked with deciding what to do with the bunker—if acquired.
Ideas on the Table: Doomsday DJ, Canned Beans, and Airbnb
Dead Bruv has proposed several “community-voted” ideas for the bunker’s future, including:
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A members-only doomsday survival resort
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An end-of-the-world festival venue
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An Airbnb experience complete with caviar tastings and canned bean room service
“When something comes from a place of, ‘this is completely insane, we gotta do it,’ that’s when I know we’re onto something,” said Robert.
The concept started as a joke but evolved into what the team calls a “lightbulb moment” for reinvigorating what they see as an increasingly stale NFT landscape.
NFTs Meet Real Estate: The DAO Trend Continues
While the idea may sound unusual, it’s part of a growing trend of DAOs attempting to crowdfund real-world assets. Past examples include:
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ConstitutionDAO, which raised $47 million in ETH in 2021 to buy a rare U.S. Constitution copy—ultimately losing the bid at $43.2 million.
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LinksDAO, which successfully purchased Scotland’s Spey Bay Golf Club in 2023 and later added the Hillcrest Country Club in the U.S.
Dead Bruv’s campaign underscores how NFTs and DAOs continue to blur the line between digital culture and tangible ownership, exploring new territory for community-driven asset acquisition.
Final Thoughts: A Satirical Spin on Serious Web3 Innovation
While the premise of buying a nuclear bunker with JPEGs might sound ridiculous, the Dead Bruv team is serious about using this stunt to reinvigorate engagement in the NFT space. More than just a meme, the campaign highlights the potential for NFTs and DAOs to power community-governed, real-world decision-making.
Whether it becomes a survivalist retreat or a meme monument, the bunker project may go down as one of the boldest examples of how Web3 can turn satire into substance—one token at a time.
