Strategy’s Bitcoin Holdings Surpass $71 Billion Amid Continued Accumulation and Market Surge
Michael Saylor, co-founder of Strategy, has once again signaled a potential Bitcoin acquisition, as the company’s BTC holdings have surged past $71 billion. The milestone comes amid Bitcoin’s continued rally and the broader crypto market’s climb past the $4 trillion mark in total market capitalization.
$472.5 Million in Latest Bitcoin Purchase
On July 14, Strategy completed its latest Bitcoin purchase, acquiring 4,225 BTC for $472.5 million, pushing its total holdings to 601,550 BTC. At current prices, this stash is valued at over $71.4 billion, placing Strategy as the largest corporate holder of Bitcoin globally.
The company’s unrealized gains now stand at over $28.5 billion, reflecting a return of approximately 66.5% on its cumulative BTC investments, according to data from SaylorTracker.
Institutional Demand Driving Accumulation
Strategy continues to be a major catalyst in Bitcoin’s current market cycle, alongside exchange-traded funds (ETFs), institutional investors, and centralized crypto exchanges. These forces are fueling demand as the asset surges to record highs.
The firm’s role as a Bitcoin treasury company has made it an attractive investment vehicle for institutions that are restricted from holding cryptocurrencies directly.
Macro analyst Lyn Alden explained, “There are trillions of dollars of managed capital, and some of that has strict mandates associated with it. There are stock funds where the portfolio manager can only buy stocks — not bonds, ETFs, or commodities.”
This explains the growing interest in publicly traded companies like Strategy, whose stock represents indirect exposure to Bitcoin.
Market Valuation Climbs with Crypto Rally
Strategy’s own valuation has benefited significantly from its Bitcoin strategy. Over the last month, its stock price has risen by 21.52%, boosting the company’s market capitalization to over $118 billion.
This rally coincides with Bitcoin reaching new all-time highs and the total crypto market cap surpassing $4 trillion in July. The bullish momentum underscores growing investor confidence and increasing institutional participation in the sector.
Strategy’s entrance into the Nasdaq 100 index in December 2024 also marked a major milestone, solidifying its role as a Bitcoin proxy within traditional finance.
Vanguard Holds 8% Stake in Strategy
Despite historically opposing direct crypto exposure, major investment firm Vanguard now holds 20 million shares of Strategy, representing roughly 8% of the company’s outstanding stock.
This position illustrates how institutional players are gaining indirect exposure to Bitcoin via equities rather than through direct crypto purchases. Vanguard’s investment further legitimizes Strategy as a bridge between legacy finance and the crypto economy.
Looking Ahead: More BTC Buys Likely
Michael Saylor’s recent signal hints that further Bitcoin acquisitions may be on the horizon, reinforcing Strategy’s long-standing belief in the asset as a strategic treasury reserve.
With Bitcoin’s adoption accelerating across institutional and retail markets alike, Strategy is poised to remain a dominant force in the ecosystem — both as a major holder and as a symbol of Bitcoin’s integration into traditional capital markets.
