Real estate firm joins growing list of companies merging traditional assets with digital assets
Cardone Capital, a $5.1 billion real estate investment firm founded by entrepreneur Grant Cardone, has entered the digital asset space by purchasing 1,000 Bitcoin (BTC), worth approximately $101 million at current market prices. The firm plans to expand its crypto holdings to 4,000 BTC by the end of the year.
The announcement was made by Cardone via X (formerly Twitter) on Saturday, where he emphasized the company’s vision of integrating “the two best-in-class assets” — real estate and Bitcoin — as part of a hybrid investment strategy.
CardoneCapital adds ~1000 BTC to balance sheet becoming first ever real estate/btc company integrated with full BTC strategy, combining the two best in class assets
14,200 units plus half million square feet of A* office the group expects to add another 3000 BTC and 5000 units… pic.twitter.com/XvOCO9NkoE
— Grant Cardone (@GrantCardone) June 21, 2025
Blending Real Estate with Bitcoin
Founded in 2017, Cardone Capital manages more than 14,000 multifamily residential units across the United States and currently oversees more than $5.1 billion in assets under management (AUM).
The Bitcoin acquisition marks a significant strategic shift for the private equity firm, which traditionally focuses on income-producing real estate investments.
In May 2025, Cardone Capital launched the 10X Miami River Bitcoin Fund, a hybrid vehicle combining a 346-unit apartment complex in Miami with $15 million in Bitcoin. In a previous interview, Cardone said the inspiration came from his brother, noting:
“We wanted to create a fund where we buy real estate, add Bitcoin, and use the real estate cash flow to accumulate more BTC.”
Climbing the Corporate BTC Rankings
With the recent 1,000 BTC purchase, Cardone Capital now surpasses major mining firms such as Core Scientific and Cipher Mining in terms of Bitcoin holdings, according to data from BiTBO.
If the company follows through with its plan to accumulate another 3,000 BTC, it would position itself among the top corporate Bitcoin holders globally, alongside firms like Metaplanet and Strategy (formerly MicroStrategy).
Broader Institutional Momentum
Cardone Capital is part of a growing wave of institutions adopting Bitcoin as a treasury reserve asset.
Japanese firm Metaplanet recently announced a purchase of 1,111 BTC at an average price of $105,700 per coin, bringing its total holdings to 11,111 BTC — worth over $1.12 billion. The firm aims to continue its aggressive BTC accumulation strategy through convertible bond offerings and equity raises.
Meanwhile, Strategy founder Michael Saylor has once again hinted at an imminent Bitcoin purchase through a weekend post showcasing the company’s BTC holdings. The firm currently holds more than 592,000 BTC, valued at just under $61 billion.
Outlook
Cardone’s move into Bitcoin signals growing confidence among traditional investment managers in digital assets as a long-term store of value and a hedge against inflation. As more firms combine real-world income-producing assets with programmable money, hybrid treasury strategies could become a prominent trend in the institutional crypto adoption narrative.
