New Line of ETFs Will Blend Digital Assets and American Industry
Trump Media and Technology Group has signed a binding agreement with Crypto.com and Yorkville America Digital to launch a new line of exchange-traded funds (ETFs) that will focus on crypto and American industry, according to an April 22 announcement.
The ETFs, described as having a “Made in America focus,” will include a mix of digital assets and traditional securities in sectors such as energy, manufacturing, and infrastructure.
The ETFs will be launched through Trump Media’s decentralized finance (DeFi) brand, Truth.Fi, and distributed via Crypto.com’s broker-dealer Foris Capital. The launch is targeted for later in 2025, pending regulatory approval.
Trump Media to Back ETFs with Capital
In addition to sponsoring the products, Trump Media said it plans to invest a portion of its cash reserves into the ETFs. The company recently disclosed that it has up to $250 million custodied by Charles Schwab, stemming from a January partnership with the bank.
U.S. law firm Davis Polk will serve as legal counsel on the ETF structure, compliance, and launch.
“These ETFs reflect our commitment to American innovation, financial independence, and cutting-edge digital finance,” a Trump Media spokesperson said.
The finalized agreement follows a non-binding deal signed between the parties in March 2025.
Another Crypto Play by the Trump Family
The ETF initiative is the latest in a string of crypto-related ventures tied to President Donald Trump and his family. In October 2024, they helped launch World Liberty Financial, a blockchain company behind a U.S. dollar-pegged stablecoin and a governance token.
In a separate effort, Eric Trump and Donald Trump Jr. joined a Bitcoin mining venture called American Bitcoin, reinforcing the family’s growing footprint in the digital asset sector.
Market Reaction: Cronos Token Surges
Following the announcement, Crypto.com’s native token, Cronos (CRO), surged 12% to reach $0.091, though it remains down more than 90% from its 2021 all-time high.
Meanwhile, broader crypto markets have also seen revived investor interest, particularly in spot Bitcoin ETFs. These ETFs have attracted over $1 billion in net inflows this week after suffering weeks of outflows during market downturns tied to Trump’s trade policy volatility.
The ETF rebound and Trump Media’s ETF launch suggest a renewed institutional appetite for crypto, particularly in politically aligned or branded investment vehicles.
Final Thoughts: Blending Politics, Crypto, and Patriotism
The Trump Media–Crypto.com partnership represents an unprecedented convergence of digital assets, finance, and political branding. By anchoring the ETFs to a “Made in America” narrative, the products are positioned not just as financial tools but as patriotic investments in the future of U.S. technology and economic strength.
As the ETF market continues to evolve, the Trump-backed funds may appeal to retail and institutional investors alike who are looking for exposure to crypto with a uniquely nationalist twist.
Whether the move proves a financial success or simply a high-profile branding exercise, one thing is clear: crypto has entered the political mainstream—and it’s not leaving anytime soon.
