Japan’s Metaplanet Buys $12.6M in Bitcoin, Appoints Eric Trump to Advisory Board
Japanese investment firm Metaplanet has deepened its commitment to Bitcoin, purchasing an additional 150 BTC—worth approximately $12.6 million—as part of its ongoing strategy to become a global leader in Bitcoin treasury management.
*Metaplanet Acquires Additional 150 $BTC, Now Holds 3,350 BTC* pic.twitter.com/sakdkwHSQZ
— Metaplanet Inc. (@Metaplanet_JP) March 24, 2025
The purchase, announced on Monday, was made at an average price of $83,801 per BTC, bringing the company’s total Bitcoin holdings to 3,350 BTC, according to CEO Simon Gerovich. Metaplanet has spent a total of $278.8 million acquiring Bitcoin to date, and at current market prices, its holdings are valued at roughly $291.3 million.
Eric Trump Joins Strategic Advisory Board
The latest acquisition follows the firm’s high-profile appointment of Eric Trump, son of former U.S. President Donald Trump, to Metaplanet’s Strategic Board of Advisors. The announcement was made last Friday.
Gerovich cited Eric Trump’s “business expertise and passion for Bitcoin” as a strong asset for the company, stating that his involvement would help Metaplanet in its mission to become “one of the world’s leading Bitcoin Treasury Companies.”
Aggressive Bitcoin Accumulation Strategy
Metaplanet has been aggressively accumulating Bitcoin since launching its Bitcoin adoption strategy in April 2024. The firm has set ambitious targets:
- 10,000 BTC by the end of 2025
- 21,000 BTC by the end of 2026
According to data from BitcoinTreasuries.net, Metaplanet is currently the 10th largest public corporate holder of Bitcoin worldwide and holds the top spot in Asia. The list is led by Michael Saylor’s MicroStrategy, which holds nearly 500,000 BTC.
Stock Performance Reflects Investor Optimism
Metaplanet’s stock saw a 4.8% increase on Monday during Japan’s afternoon trading session following the announcements. Year-to-date, the company’s stock has surged 38.7%, according to Google Finance.
The company’s continued Bitcoin purchases and its partnership with a prominent member of the Trump family signal a bold bet on Bitcoin’s long-term value and a strategic alignment with pro-crypto political and business sentiment.
As Metaplanet builds toward its ambitious holdings goal, the company is likely to remain in the spotlight both in Japan and internationally as one of the most prominent institutional Bitcoin adopters in Asia.
