Trump Endorses $TRUMP Memecoin on Truth Social, Adding $400M in Value Before Pullback
U.S. President Donald Trump made a rare direct endorsement of the Official Trump ($TRUMP) memecoin on his social media platform Truth Social this past Sunday, briefly sending the token’s price and trading volume soaring before both settled back down hours later.
In his post, Trump called the token “SO COOL” and “The Greatest of them all,” marking one of the few times the sitting president has directly acknowledged the crypto project associated with his name. The token, which launched in January 2025, has previously drawn attention for its rapid rise and political implications.
“I don’t know much about it other than I launched it,” Trump told reporters earlier this year. “I heard it was very successful. I haven’t checked.”
$TRUMP Spikes on Presidential Post, Then Pulls Back
Following Trump’s post, the price of $TRUMP jumped from around $10.91 to $12.11, an increase of roughly 11%, according to data from The Block. However, the gains were short-lived, and the token later pulled back to around $11.46, representing a net gain of about 5% on the day and a market cap increase of $100 million.
At its peak, the market cap surged by as much as $400 million, fueled by a spike in trading volume as traders rushed to capitalize on the sudden promotion. According to GeckoTerminal, trading activity hit its highest level since early March, reflecting renewed enthusiasm — albeit temporary — for the politically themed memecoin.
Political Fallout and Controversy
The $TRUMP memecoin, along with the less-successful Melania Meme Token launched earlier this year, has sparked criticism and controversy. While the tokens are positioned as novelty or meme-based collectibles, some lawmakers argue they blur the line between personal branding and public office, especially when tied to financial speculation.
Following the initial token launches, a Democratic lawmaker introduced a bill aimed at banning the president, members of Congress, and their immediate families from issuing or promoting securities and crypto assets, including memecoins. The legislation has not yet advanced, but it reflects growing concerns over potential conflicts of interest.
As of the latest data, the Melania Meme token is down 4.8% over the past 24 hours, highlighting the volatile nature of politically themed digital assets.
A Glimpse Into Memecoin Market Volatility
The brief rally and correction following Trump’s Truth Social post underscore the sensitive and speculative nature of memecoins, especially those tied to high-profile public figures. While the endorsement gave the $TRUMP token a short-term boost, market dynamics quickly corrected, with traders seemingly treating the moment as an opportunity to take profits.
Whether $TRUMP will continue to benefit from Trump’s influence remains to be seen, but Sunday’s surge demonstrates the market-moving power of a single presidential post — even in the highly unpredictable world of memecoins.
