Yorkville America Digital Seeks to Enter Crowded Market With Trump-Branded Crypto Fund

A new Bitcoin exchange-traded fund (ETF) bearing the brand of Donald Trump’s social media platform, Truth Social, has been filed with the U.S. Securities and Exchange Commission (SEC), adding to the former president’s growing presence in the crypto industry.

On June 3, NYSE Arca submitted a Rule 19b-4 filing for the Truth Social Bitcoin ETF on behalf of Yorkville America Digital, a crypto asset manager partnered with Trump Media & Technology Group (TMTG). The ETF seeks to track the price of Bitcoin (BTC) and be listed on the NYSE Arca exchange.

Key Details of the Filing

The proposed ETF did not include a ticker symbol or specify a management fee, but it named Foris DAX Trust Company — the custodian for Crypto.com’s assets — as the fund’s designated Bitcoin custodian.

The filing kicks off the SEC’s review process, which allows the agency up to 240 days to accept, reject, or postpone a final decision. The earliest possible decision could come within 45 days, but the final deadline for the SEC to act is January 29, 2026.

Yorkville America Digital will also be required to file an S-1 registration statement, which will disclose detailed information about the ETF’s investment structure, risk factors, and intended use of funds.

If approved, the fund would join a highly competitive field of 11 existing U.S.-listed spot Bitcoin ETFs, including BlackRock’s iShares Bitcoin Trust ETF (IBIT), which currently dominates the market with nearly $69 billion in assets under management (AUM).

Trump’s Expanding Crypto Footprint

The ETF application is the latest example of the Trump family’s increasing involvement in the cryptocurrency sector. While Donald Trump remains the majority shareholder of Trump Media, he placed his holdings into a trust controlled by his son, Donald Trump Jr., upon re-entering the political arena.

Trump and his family are already tied to several crypto initiatives, including:

• Multiple NFT collections

• Two memecoins

• A stablecoin project

• A crypto mining operation

• A crypto trading platform with an associated utility token

These connections have drawn public criticism, with opponents accusing Trump of using his political influence to benefit personal business interests — particularly as he seeks reelection.

Strategic Partnerships and Prior Filings

The ETF filing follows an April agreement between Trump Media, Yorkville America Digital, and Crypto.com to co-develop a suite of “Made in America” crypto ETFs. This aligns with TMTG’s broader goal of establishing a presence in the fintech sector through its subsidiary platform, Truth.Fi.

In February 2025, Trump Media also filed a separate application for a “Truth.Fi Bitcoin Plus ETF,” which may be funded in part by the $250 million allocated to its fintech division. These filings suggest a long-term plan to position the Trump brand within regulated crypto investment products.

Crypto Integration With Truth+ Video Platform

In addition to ETF plans, Trump Media is exploring deeper integration of cryptocurrency into its digital services. During a shareholder meeting on April 29, CEO Devin Nunes revealed that the company intends to introduce a crypto wallet and a utility token to its Truth+ video streaming platform.

“We’re exploring the introduction of a utility token within a Truth digital wallet that can initially be used to pay for Truth+ subscriptions, and later be applied to other products and services in the Truth ecosphere,” Nunes said.

The move builds on a November 2024 trademark application filed with the U.S. Patent and Trademark Office, which outlined plans to develop a crypto wallet and payment system compatible with Truth.Fi’s ecosystem.

Regulatory Outlook and Market Context

The ETF proposal enters a rapidly maturing spot Bitcoin ETF landscape in the U.S., which saw a flurry of approvals in early 2024. However, gaining regulatory approval is not guaranteed. The SEC has shown increasing scrutiny over ETF proposals that appear overly promotional or fail to meet stringent standards around custody, liquidity, and investor protections.

Given the politically charged nature of Trump’s business ventures, some analysts expect the SEC to closely examine any potential conflicts of interest or compliance issues associated with the Truth Social Bitcoin ETF.

That said, Trump’s strong influence among retail investors and crypto enthusiasts could give the fund marketing momentum — particularly if tied to his broader political or digital ecosystem.

Conclusion

The filing of the Truth Social Bitcoin ETF signals an ambitious push by Trump Media & Technology Group and its partners to expand into the regulated crypto investment space. With ties to multiple crypto projects and platforms, the Trump brand appears poised to play a more central role in the evolution of blockchain-based financial products in the U.S.

As the SEC begins its formal review, all eyes will be on how regulators respond to an ETF that blends digital asset investment with presidential politics — and whether it can gain approval in an already crowded, high-stakes market.