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GameStop Confirms $513M Bitcoin Purchase, Marking Entry into Crypto Investment

GameStop Confirms $513M Bitcoin Purchase, Marking Entry into Crypto Investment

GameStop has officially entered the Bitcoin market, confirming the acquisition of 4,710 BTC in a move that underscores its pivot into alternative investments. The company disclosed the purchase on May 28 via a post on its official X (formerly Twitter) account.

While GameStop did not reveal the exact timing or cost basis of the acquisition, the current value of the Bitcoin holdings is approximately $513 million at prevailing market prices of around $108,000 per BTC.

GameStop’s First Crypto Move Since March Strategy Shift

This marks GameStop’s first publicly confirmed Bitcoin investment since announcing in March that it would explore alternative assets, including cryptocurrencies. At the time, the company launched a $1.3 billion convertible notes offering to fund new initiatives — a portion of which was earmarked for building a Bitcoin treasury.

The firm’s Form 8-K filing with the U.S. Securities and Exchange Commission corroborated the BTC acquisition but did not include further details on purchase dates or counterparties.

GME Stock Jumps Amid Crypto Buzz

GameStop’s pivot into digital assets has contributed to notable gains in its stock price. The company’s shares (GME) rose 12% in March on rumors of crypto involvement and spiked another 18% in February when early speculation gained traction.

Following the May 28 announcement, GameStop stock closed at $35 on May 27 and was trading at $36.30 in pre-market activity, according to TradingView. GME is up around 30% in the past 30 days, with year-to-date gains of roughly 10%.

A Broader Trend Among Public Companies

GameStop joins a growing list of publicly traded firms — including Strategy (formerly MicroStrategy), Metaplanet, and Semler Scientific — that are actively adding Bitcoin to their treasuries as a hedge and growth asset.

This move further signals the mainstreaming of Bitcoin as a corporate treasury asset, a trend that is accelerating in 2025 amid renewed institutional interest and increasing regulatory clarity under the Trump administration.

With this announcement, GameStop positions itself not just as a legacy gaming retailer, but also as a player in the evolving digital asset economy.

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